Batch 004-Facebook Messenger Bots Build Customer Loyalty

Create Greater Customer Loyalty With Facebook Messenger Bots

This podcast is also available on iTunes and Stitcher.

Facebook Messenger Bots

What are they?

Very simply, Facebook Messenger bots are tools that can help businesses better serve customers who have specific needs or questions on Facebook.

While Facebook offers some features to help you reply automatically to people who contact your business via Facebook Messenger it’s limited in just how much it can do.

Thankfully, Facebook has made Messenger an open source platform. More specifically, people can now create tools and software that work on top of Messenger. This very similar to how third party apps (like the Facebook app) work on top of your smartphones Android or iOS software.

How can you use them?

Facebook Messenger bots, in their simplest form can be used in similar way that people use an email service like MailChimp or Constant Contact.

You can communicate one-to-one with people, providing information or answers to commonly asked questions. In addition to that, you can also send out “broadcasts” to people who have subscribed to your bot in the same way you can send an email to everyone who’s subscribed to receive your email updates.

Why would you use them?

People are inundated with emails today. It’s a tool that was really popular in the 1990’s and early 2000’s. Email was a communication tool when the desktop computer was the primary way to use the Internet.

Today, the smartphone is the primary way people do this. Messages, both text and inside a messenger app, are the primary way they communicate with people.

Messenger offers you the opportunity to communicate quickly and effectively with people in a way they’re communicating all the time.

Less and less people are using email as a way to send and receive information, especially information outside of the business world.

If your customers and fans are using Facebook (and you know they are) most likely they’re using Messenger in some form. A messenger bot meets these people where they’re at and offers a much higher probability that they’ll receive, read, and act on the information you send them.

Test it out: You can have a Domino’s pizza delivered all inside of Facebook Messenger. 

What’s Facebook’s Plan With Messenger?

Facebook is making Messenger the primary feature for people to use when they want to interact with a business on Facebook. They’re doing this in three big ways;

  • On a desktop computer, the Facebook Messenger chat box opens up whenever someone visits your Facebook page.
  • On the Facebook app there is a dedicated Messenger button (in the lower right corner) whenever someone visits your Facebook page.
  • Response Time is now listed on your Facebook page to inform visitors how quickly you’re likely to respond to them.

How Can I Get Started?

To get started, I encourage you to test out a Messenger bot. Have you ordered your Domino’s pizza ye t?

More specifcally, take a look at the one I created, called Fun Brewery. It’s designed to help people find the best craft breweries in the Milwaukee area. You can tap the link here or visit

You also can see how my business uses Facebook Messenger by visiting Hello Bilello. You can visit it immediately here;

Once you’ve tested these out, you can see how it works for your own brewery by visiting This is by far is the easiest tool to use if you want to start using Messenger to communicate with your customers and fans.

It offers a free version with a load of great features and has even more options available on their paid plans (starting at $10/month for up to 500 subscribers).

Has this been helpful?

If you found this information helpful, I would be honored if you subscribed to the podcast on iTunes and told a friend about the podcast, especially if they own or work at a craft brewery.

Batch 003 - Getting more content in less time with user generated content

Get Your Customers Involved With User Generated Content

What if I said you had hundreds (maybe thousands) of photos and videos of your craft brewery available to use for social media?

What if you could free up hours each week to do things beside figuring out what you were going to post on social media?

User Generated Content (UGC) is powerful component for every social media game plan but is often overlooked and neglected.

This podcast is also available on iTunes and Stitcher.

User Generated Content

UGC’s unique value proposition is the unique combination of creating greater engagement with your community and it requires time and resources to create it. People love seeing their photos and posts shared and are likely to tell their friends about it. You, the craft brewery, don’t have even have to edit or modify it. You can simply share the content or post to your profile.

The big question is HOW do you systemize it? How can you make UGC a habit for your fans and customers so that they’re regularly creating and sharing posts and content about your brewery?

Third Space Brewing in Milwaukee, WI does this exceptionally well on their website and Instagram. They’ve promoted the #mythirdspace hashtag across their website, social channels, even on printed materials with the goal of encouraging people to use that hashtag when taking photos or sharing anything on social media related to their brewery.

So when someone uses this hashtag on Instagram not only does it create a nice spot for Third Space Brewing to easily find UGC for their brewery, they’ve also connected those Instagram posts to their website.

To see exactly how Third Space Brewing is leveraging UGC or if you have a question send me the word “batch003” in Facebook Messenger.

Just search for “Hello Bilello” or you can tap the link to go directly to Facebook Messenger (

If you really are finding the information here helpful, tap the Subscribe button and you can have immediate access to new content when it’s available.

The 4 Ingredients In A Successful Facebook Game Plan

The 4 Ingredients In A Successful Facebook Game Plan

This podcast is also available on iTunes and Stitcher.

Facebook Posts

100% of them need to be VISUAL! They can be;

  • an uploaded image or photo
  • a video
  • a link w/ properly formatted image
  • an emoji (or multiple)
  • few characters = LARGE text (less than 35 characters)

Follow up, response, and one-to-one conversations

Facebook Messenger – do you have it setup? Who’s overseeing it? Who’s following up? Answering questions? (batch 004 talks more about this)

Facebook Pixel

If you have a website you need to set it up and add it to your website.

Read More: Official Facebook Pixel Implementation

More Check-Ins = More Reviews

Today, Facebook automatically follows up with people who check-in at businesses. In fact, it specifically will ask the person, “what did you think,” approximately 24 hours after the check-in has happened. Your challenge is to figure out how you can barter with your customers. What can you give them in exchange for a check-in? Here are a few options;


Have a question that I didn’t answer? Need more details on how to implement what you learned today? Send me a message on Facebook Messenger to chat.

Search for “HelloBilello” or you can tap here;

the 3 pieces of digital real estate a craft brewery needs to invest in

The 3 Pieces of Digital Real Estate Your Brewery Needs to Invest In

Digital Real Estate Investment

There are some big investments you have to make when starting a craft brewery.

Digital Real Estate.

Huh!? Yeah, digital real estate. While it’s not a big cost compared to these other examples, it is just as important to your craft brewery’s success.

In this batch of The Social Media Advantage for Craft Breweries we share the three pieces of digital real estate your craft brewery needs to claim. The great thing about these three are

  • they’re relatively easy to setup
  • they’re simpler to maintain
  • there is little or no cost to invest in the them.

So if you’re asking the questions like,

  • what kind of website do I need?
  • should I be on Facebook?
  • what other social media site should I be on?
  • where online are people searching for my brewery?

…then this Batch of the Social Media Advantage for Craft Breweries is ready for consumption!

If you want more on this episode, send a message with the word “batch001” to Hello Bilello on Facebook.

Visit or to get started.

An introduction to the Social Media Advantage for Craft Breweries Podcast

Your Craft Brewery’s Social Media Advantage

Welcome, Craft Brewery!

Hello, I’m Ryan Bilello, host of The Social Media Advantage for Craft Breweries. Whether you’re just getting started, or you’ve been around for a couple decades I created this to help you and your craft brewery do two things;

1) create greater customer loyalty

2) build a stronger brand reputation

Format, Duration, Topics

Each week I’ll provide one 15-20 minute episode (called a batch) with critical info, training, and info focused on social media that you and your craft brewery can begin using immediately.

Usually that means I’ll be speaking directly to you on what’s happening in the social media landscape and how it impacts you. That could mean new features or tools that a social platform has just released, or new data on user trends that’s critical to your understanding of how people engage with your brewery.

Once in a while, when it’s beneficial for you, I’ll interview someone with insights and knowledge that exceed my own on a specific area of social media (like how to increase engagement on Instagram).

I may also occasionally release an additional batch in a week that’s much shorter (5-7 min) with information that has just been announced. Whatever information I make available to you is built on one goal; to help you leverage the essentials of social media so you can create greater customer loyalty and build a stronger brand reputation.

A Little Bit About Me

In 2016 I started my own business, Hello Bilello LLC, with the goal of helping small businesses with their digital marketing and social media needs. After some growing pains I’ve narrowed down my focus and currently serve

  • contractors and home service providers (basically any business that goes to a home to complete a service)
  • craft breweries and brewpubs

My father has owned a heating and cooling business my entire life which is how I ventured into serving business owners like him. I live in Milwaukee, WI and in my 10+ years of living hear have developed a love for delicious craft beer.

As several new breweries opened in 2016 and 2017 I wanted to find a way to help them start strong so they would be here for my lifetime as they worked in the shadow of our city’s biggest brewery, Miller Coors.

Taking on a lot of responsibilities (including financial debt), I learned that a marketing budget often didn’t make the cut, especially the social media part. This podcast, was designed to equip craft breweries with the knowledge and insight they need to use social media well.

I do offer a variety of services focused on digital marketing and social media for breweries who are looking for someone to support or partner with them in this area of their business.

Outside of work, I live with my wife and three beautiful children right down the road from Miller Park.

If you’d like to get connected with me and get notified when new batches of the podcast are available you can contact me on Facebook Messenger.

The Real Reason You Need To Join A Facebook Group

Facebook isn’t in some random, tiny corner of the Internet anymore. It is a huge part of not just the Internet but across most countries and cultures around the globe.

And because of that you need to be in a Facebook Group.

Yes, I’m being dead serious.

But why, Ryan? Why do I need to do another thing on Facebook?  Read more

Want to make $1,000? Start using Facebook for business

If you’ve ever wondered, how can businesses make money on Facebook? Well first off you need to start using Facebook for business, but you need to have a concrete strategy to execute. See just how we generated $1,000 for a client in just a couple hours of work, all on Facebook.

In today’s age there really is something for everyone on the Internet. Just head over to Google and you can find anything (like a woman smashing her face on different types of bread).

The bad part about this – saturation. There’s a lot of junk to weed through to find what you actually need.

The good part – opportunity. There is a place for every type of business to not just exist, but THRIVE.

Especially with social media.

Your business, regardless of size, can find it’s spot to succeed with social media.

Even brick and mortar businesses.
Even if you’re Generation X.
Despite the fact you don’t think you have a “sexy” product or service to sell.

Want proof? Alright, let’s take a look. Read more

Why You Need to Start Scheduling Your Social Media Posts

Let’s face it. You’re overwhelmed, fed up, and just plain sick of your social media routine. Not only do you want to create better social media posts, you want to be better at social media overall. You don’t, however, have a clue how to do that. You know it’s supposed to be fun, relational, and focused on making better connections with people.

Unfortunately, that’s not what’s happening.

So what do you do?

Do you throw in the towel? Do you nix it from the budget, cut it out of your (or your staff’s) job responsibilities?

To make sure I’m understanding you and the current state of your social, let me highlight some of the pain points you have;

  • It takes too too much time to create posts for social media
  • You can’t see results or ROI from your time and efforts
  • You’re uncertain what to share on social media
  • You don’t know when to share it on social media
  • You don’t know what social media network to share it on
  • Few, if any, people respond to what you share on social media

All of this makes you absolutely dread spending time on social media which reminds you that using social media isn’t something you’re passionate about nor is it energizing for you.

It makes perfect sense why you want to give social media a swift kick in the pants. I’d completely understand if you shutdown and deactivated your social media accounts.

No sane person can continue to invest in social media if they’re feeling just a few of the points above, let alone all of them.

Don’t Lose Hope

But what if I could offer you a solution? Read more


How to Use Instagram Stories

In August 2016 Instagram Stories was released, a feature not all too different from Snapchat. In short, it’s a quick and easy way to upload photos or video and followers can view them as a video or slideshow.

If you’re looking for an overview on how to use Instagram Stories then you’ve come to the right place. The video and article will list all the things you can do with Instagram Stories.

If you already know how Instagram Stories works, but need more help with effective tips and training then you need to join the Succeed with Social community where we (business owners and entrepreneurs from a variety of industries) discuss effective and creative ways to using not only Instagram Stories but how it (and other social media networks) fit in your social media strategy. Read more

HOW TO: Create an Effective Call to Action on Snapchat

One of the tricky things about Snapchat is the figurative box it requires you to work within. There are a limitations it has that don’t exist on other networks. Trying to add a call to action into the mix creates another level complexity.

And that’s a big reason why a lot of people avoid it.

This article is based on my philosophy that creativity inspires action. You can click here to read it.

One of the biggest limitations, is creating an effective call to action. There is no easy way to get your followers (Snapchat calls them friends) to leave app and go somewhere else, like your website. So, if you’re running a business or building a brand, how do you get people to go from Snapchat friends to email subscriber, or first time customer?

You have to be creative, and you have to put in the work. Read more